Company Profile

Heulie Co., Ltd. is a company born from the desire to "make women's daily lives more comfortable." Rinenna's planned mission is to "change the concept of housework," and our mission is to help each day change little by little for the better.

Company name Heulie Co., Ltd.
location 〒550-0015
4th floor, Nishitani Building Main Building, 1-10-11 Minamihorie, Nishi-ku, Osaka, Osaka Prefecture
CEO Rie Hirashima
Founding February 2012
Establishment January 2015

Laundry researcher Rie Hirashima

Graduated from Mukogawa Women's University Faculty of Letters in 2004 and joined Recruit Co., Ltd. After working in Jalan's e-commerce business, he moved to Macromill Co., Ltd.

In the wake of the Great East Japan Earthquake, he launched a store specializing in cloth diapers and developed an e-commerce business.

While living in New York from 2013 to 2015, he came back to Japan with the idea of ​​creating a soaking detergent that does not require rubbing.

Established Heulie Co., Ltd. Develops laundry detergent and cloth napkin brand "Rinenna".

As a laundry researcher, his mission is to ``teach people the right way to do laundry.'' Many appearances in media such as TV and magazines.