Why I decided to create Rinenna detergent
Product development and sales of cloth diapers
The Great East Japan Earthquake occurred while I was on childcare leave with my first child.
At that time, I, Hirashima, was living in Kanagawa Prefecture, and there was a panic buying of daily necessities including disposable diapers in the Tokyo metropolitan area. Disposable diapers were disappearing from the streets.
Rinenna (previously known as Estlance) started when she bought some cloth diapers that were left in the corner of a shelf.
When I used cloth diapers for the first time, they didn't produce any waste, the material was gentle, and the baby seemed to feel comfortable.
I started changing diapers more frequently when they got dirty, and I started communicating with my baby more, which I thought was a good thing.
However, at that time, the main products in circulation were ``cloth diaper covers'' and ``ring diapers.''
If you choose the wrong size cloth diaper cover, it won't fit your baby's body and leaks, or if your ring diaper gets tangled in the washing machine, it's inconvenient. I didn't like the design...I wanted to make cloth diapers that mothers could use more comfortably and comfortably, so I started developing cloth diapers.
Email from a customer who purchased cloth diapersI started selling on the internet steadily, and when sales started to increase, I suddenly received an email from a customer that said, ``I'm depressed.I got depressed because I was tired of washing cloth diapers, washing them, and massaging them every day.'' Ta.
It was a good product, but I'm giving up on it.
Thank you very much for all your advice.
” I thought I was developing cloth diapers that I was satisfied with and delivering really good products, but I was really shocked that I had put such a burden on my mother.
At the same time, I realized that massaging the diapers was a pain and that I didn't want to touch dirty diapers with my hands.
I want to create a detergent that can remove dirt without scrubbing!I want to do something about the phenomenon where dirt doesn't come off even after massaging!! Isn't there a detergent that can remove dirt without massaging? It would be great if the dirt would come off just by leaving it on! Work begins with a detergent raw material supplier to develop a detergent that can remove poop without scrubbing .
The story behind the development of Rinenna detergent
Repeated experiments and verificationWhen developing detergents, we were particular about making them ``easy for anyone to use,'' ``safe,'' ``environmentally friendly,'' and ``reliably removing stains .''
Therefore, the experiment We repeatedly verified whether it would come off with regular washing .
We sent cloth napkins, cloth diapers, and the detergent we were developing to our friends, asked them to help us with laundry experiments, and improved the detergent based on the before/after photos. We also conducted many experiments and verifications using new detergents.
The reason we were particular about creating a detergent that really removes hair without having to massage it at all is because we want people to be able to use cloth diapers and cloth napkins without feeling stressed.
We have remained uncompromisingly committed to creating products that make the lives of those responsible for housework more comfortable, so that they do not become exhausted by household chores.
Use safe detergents as they come into contact with your baby's skin.
Cloth diapers come into contact with a baby's delicate skin, so we were particular about making them safe.
A detergent that doesn't use fluorescent agents and won't easily fade, and a detergent that really removes stains just by leaving it on, without massaging it .
The resulting detergent is Rinenna #1.
Features of Rinenna detergent
Focus on protein stainsSebum stains and protein stains, which are dirt from the body, do not dissolve easily in water, making them difficult to remove with regular washing.
Rinenna #1 is a detergent that focuses on these difficult-to-remove protein stains and can thoroughly remove both sebum stains and protein stains with the action of proteolytic enzymes.
Currently, it is used by people of a wide range of age groups, and many people make repeat purchases.
The ``soak'' only ``washing'' method that removes stubborn stains is a must-try detergent for those who are busy with childcare, work, or housework.
Will not damage the fabric of your precious clothing
Rinenna's detergent is uniquely formulated with carefully selected cleaning ingredients and enzymes to "lift" dirt and remove it, so it doesn't damage the texture of clothing.
You can remove stains without rubbing, so you can wear your favorite clothes for a long time, keeping them in the same condition as when you bought them.
Laundry is not something you do, but something you wash.
I want to turn the scrubbing time into a time to take a breather.
You only live once, so I want you to make the most of your time.
Our mission is to make life more comfortable, and we will continue to create products that fulfill that mission.
I would be happy if you could try Rinenna's detergent and enjoy it.